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2014 was the year Canadians searched for gold in Sochi. We searched for scores in Brazil. We searched for answers on Ebola. We searched for our favourite movies starring Robin Williams. In 2014 the world searched Google two trillion times. And Google’s 14th annual Year In Search offers a revealing look at the people, places and events that sent Canadians searching for answers this past year.



Top Trending Canadian Searches of 2014

  1. Robin Williams
  2. World Cup
  3. iPhone 6
  4. Winter Olympics
  5. Ebola
  6. Philip Seymour Hoffman
  7. Jennifer Lawrence
  8. Joan Rivers
  9. Jian Ghomeshi
  10. ALS


Year-In-Search uses data from multiple sources while filtering out spam and repeat queries, to build top-ten lists across pop culture, sports, music, politics, news, and more. And make sure to check out the interactive data visualization for Google’s global search trends - encompassing queries from over 70 countries!
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Global and Local Conversations
The World Cup was the top trending search on mobile devices by Canadians in 2014, while the sudden passing of iconic funnyman Robin Williams in August dominated the year’s celebrity and entertainment searches. Closer to home, a scandal swirling around Jian Ghomeshi made the former radio host the top trending Canadian. Our nation also went online to honour Cpl. Nathan Cirillo and to mark the passing of a Habs legend. Meanwhile, Eugenie Bouchard’s incredible year on the professional tennis circuit made her the top searched Canadian athlete.


The Big Questions
What is ALS?’ Was Canada’s trending question of the year, proving that dumping cold water on a charity campaign can be a recipe for viral success. ‘How to Vote’ was the top trending ‘How to’ search in Canada, reflecting a number of provincial and municipal elections across the country. And – spoiler alert! – ‘Who killed Joffrey?’ was Canada’s top trending whodunnit, as Game of Thrones fans went online searching for answers. While the Polar Vortex dominated Canadian searches in January, searches for Frozen the Movie (the top trending film of 2014) suggest that Elsa the Snow Queen ruled the north in 2014.

Canada Went Mobile in 2014
Eight out of ten of the top trending technology searches in Canada were related to mobile devices or wearable technology. The larger format iPhone 6 and the Nexus 6 were one and two on the list, and the Moto 360 was a top trending gadget as Canadians went online to learn more about the next generation of wearable technologies.

As we set out to embark on another year of big global moments and national conversations, take a moment to pause and reflect back on 2014. From trending diets and recipes (Shepherd’s pie!) to the top musicians and federal politicians of 2014, enjoy a look back at the year that was through the lens of Google search.

Posted by Aaron Brindle, Google Canada

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A rap parody from a pair of Canadian YouTubers. Some displeased celebrities. Americans eating poutine for the first time. An alternate ending to one of the biggest movies ever.

These were the moments that captured Canadians’ attention this year. As 2014 draws to a close, YouTube Canada is sharing the videos that shaped our year with the release of our annual Rewind list of the top trending videos that captured the spirit of the year.

This year's Canadian top trending list includes a fun spectrum of video hits that set the cultural trends from some of the most popular channels. To determine the top videos of the year, YouTube Rewind looked at the many ways people interact, share and like videos, to identify the ones that everybody was talking about in 2014.
Canada's own UnboxTherapy #4 with iPhone 6 Bend Test
Top Trending Videos in Canada

Top Trending Music Videos in Canada


Four years ago, YouTube introduced the skip button to let consumers choose whether to watch ads… or not. Now, all ads are skippable. From thankful ATMs to puppy love, today we’re also releasing the list of ads that resonated the most with Canadians in 2014, See more of the year’s top ads on Think With Google.

Check back later today when we update the blog to include the top trending global list once its released, but in the meantime other fun trending videos in Canada are:

TOP TRENDING EDUCATION/FAMILY VIDEOS

TOP 5 TRENDING PRANK VIDEOS

TOP 10 FROZEN "LET IT GO"  COVERS

Update showcasing Global top trending videos from www.youtube.ca/rewind
Here is the list of top trending global videos - congratulations to Canada's own UnboxTherapy who took the #5 spot for his video testing the physical boundaries of the iPhone 6. 




Posted by Dave Brown, YouTube Canada Team, Favourite Video of the year Jimmy Fallon feat. will.i.am - Ew! (Official Music Video)

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Canada. You rock. It's been less than a year since we brought Google Play Music to Canada and already it’s one of our top performing markets. As a bit of a thank you, this holiday season, the Google Play Music team will be bringing some of our favourite Canadian musicians ‘home for the holidays’ across three cities: City and Colour in Toronto December 4th, New Pornographers in Vancouver on December 11th and Coeur de Pirate in Montreal on December 18th.

Look for special invites and updates from the bands and local partners to learn how you can be one of the few lucky music fans to attend these exclusive shows.
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We will update the blog with highlights and images from each of the shows in the coming weeks. Additionally, throughout the month of December we will be featuring great music and bands from each of the three cities in Google Play.  Starting with Toronto, you can find special discount offers for select local artists and curated playlists, and check back for Vancouver and Montreal.

In a recent survey by Google Canada, nearly half of Canadians (46%) told us that streaming music has helped them discover more new artists, and over 30% cited that what they love most about streaming music is the an extensive library. So... if you are not familiar with Google Play Music yet, enjoy 60 days of unlimited music streaming as a limited time offer during the weeks of our 'home for the holidays' events. Google Play Music is also the only platform with a locker feature that allows you to store your own collection of music for free along side our library of over 30 million songs.

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#PlayMusicCanada Update - December 5th, 2014


Thanks City and Colour fans, for joining us at the Great Hall last night for his acoustic performance and for helping to make our first home for the holidays concert a really memorable event.  If you haven't heard City and Colour's music before, take a listen at Google Play Music or take advantage of limited time discounted prices on albums from tons of great Toronto artists.

Vancouver, you're up next! We can't wait to bring The New Pornographers home for the holidays on December 11th!

 


#PlayMusicCanada - Update - December 16

A big thanks to the fans of The New Pornographers for hanging with us last week during their special performance at The Wise Hall and Lounge in Vancouver.  The show is over, but keep the party goign with The New Pornographers' music on Google Play Music.  You can stream or download your favourites today and stay tuned for updates and exclusive content from the show.



We are gearing up for Montreal later this week and we cannot wait to groove to Quebec's own Coeur de pirate.

recently listened to "Hometown Toronto" Playlist

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Heading into Grey Cup weekend, Canadian searches on Google for the Stamps and Ticats are in a virtual dead-heat across Canada. Online searches for the Hamilton Tiger-Cats are highest in Ontario and the Yukon, while searches for the Calgary Stampeders are highest in Alberta and Saskatchewan.

Battle of the Bellies
And geography doesn’t just define allegiances... It may also hint at what food you might see at Grey Cup parties this weekend. Because if there’s meatloaf on your plate this Sunday, there’s a good chance you’re cheering on the Ticats! Searches for Chili recipes are on the rise in Alberta, while searches for meatloaf recipes are spiking in Ontario.

The Players
This week searches for Tiger-Cats semifinals hero Brandon Banks are outpacing his quarterback Zach Collaros by a margin of 3:1. And Canadians are searching 66 percent more frequently for Stampeders’ starting running back Jon Cornish than QB Bo Levi Mitchell.
Grey Cup ... Caribbean Edition
Internationally, searches for the Grey Cup are historically highest in the UK and the US. However, over the past seven days the largest international search volume for the Grey Cup is in Caribbean, with searches highest in the Turks and Caicos, Cayman Islands and Cuba - perhaps Canadians vacationing, or maybe scouting locations for an all-star game!?

Parade route planning?
Top trending terms associated with the Grey Cup include tickets, halftime show, pools and “Grey Cup weekend”. Despite this year’s Grey Cup taking place in climate-controlled BC Place, searches for “coldest Grey Cup” are also on the rise. Finally, it looks like some Canadian football fans are getting a little ahead of themselves: there’s an uptick in Grey Cup Parade searches.

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Editor's Note: This blog is cross-posted from the official Chrome Blog

In time for the epic conclusion to the Hobbit trilogy we’ve updated the Chrome Experiment, “A Journey Through Middle-earth.” Whether you’re a hobbit, wizard or dwarf (oh yeah, humans too) you can now relive all of the epic Middle-earth adventures, from Frodo’s journey to Mount Doom in The Lord of the Rings: The Fellowship of the Ring to Bilbo’s final battle in The Hobbit: The Battle of the Five Armies, in theaters December 17th. This year's Chrome Experiment was developed by North Kingdom in collaboration with Warner Bros. Pictures, New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).

Your adventure starts on a beautiful, interactive map of Middle-earth where you can explore all 27 locations from the Lord of the Rings and Hobbit film trilogies. This year’s map is rich with 3D animations highlighting the paths of eight key characters, including Bilbo, Gandalf and Bard.

Completely new for this year’s version is a peer-to-peer battle game where you can challenge your friends to a test of skill. The peer-to-peer gameplay experience was built primarily using the latest web technologies, including WebRTC and WebGL. It’s touch optimized for laptops, phones and tablets, bringing you a stunning interactive experience across all your devices.


Just go to goo.gl/TheHobbit on your laptop, phone or tablet to check out the latest Chrome Experiment, “A Journey through Middle-earth.” And for those of you who are more interested in geeking out about web development than exploring Middle-earth, check out our technical case study on HTML5Rocks.com.

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This holiday season, shoppers will be savvier, more informed, and more connected than ever before. That’s because three quarters of Canadians say they will be doing online research before buying holiday gifts this year.


But nearly two thirds of small and independent retailers in Canada don’t have an online presence.


An online presence helps shoppers find your small business whether they're down the street, across Canada, or around the world. At the same time, more than half of small business owners tell us that it is more difficult to be a small business today compared to 10 years ago.


  • More than a third of SMB owners say that the way customers shop has changed
  • More than a quarter say that customers are doing more research before coming into stores
  • One in four feel that its harder to reach customers today


That’s the inspiration behind Retail Spark, a new initiative that we’ve launched with Retail Council of Canada and Shopify, to help small and independent retailers connect with new customers and grow their business during the crucial holiday season and beyond.


The response from the small business community has been tremendous - we’ve connected with more than 600 small business owners at events in Toronto, Montreal and Vancouver, and thousands more online.

We heard from retail industry leaders - big and small - who shared how their businesses have prospered on the web. Event attendees learned how to have their stores found on Search and Maps, as well as how they can promote their businesses online. Small businesses also met with gurus from Shopify, who shared how to set up an eCommerce shop and start selling online.
Getting online can make a big difference for small businesses. Retailers that are interested in learning more about the digital tools available to them can download a free Digital Starter Kit. Success stories and videos from the events are also available at retailspark.withgoogle.com

Thank you to the small and independent retailers everywhere that joined us on the road. See you on the web!

Posted by Jenn Kaiser, Communications, Google Canada


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You didn’t just watch All About That Bass 200+ million times on YouTube. You watched Meghan Trainor perform it live for the first time ever and later with Jimmy Fallon and the Roots. You used the song in tens of thousands of your videos, like covering it with an upright bass. Your views helped put the song at the top of the Billboard Hot 100 for weeks. And that’s all just for one song.

You've watched, shared, remixed, invented, parodied and whatevered your favorite songs, making YouTube the ultimate place for artists and fans to connect. To celebrate all that music and unlock new ways to enjoy, we’re making it easier to find new music on YouTube and rock out to old favourites.

A new home just for music

Starting today, you’ll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you’re into and playlists of trending music across YouTube. You can find a playlist to perfectly fit your mood, whether that’s a morning motivators playlist or Boyce Avenue YouTube Mix. Check out the newest songs from channels you subscribe to, like FKA twigs or Childish Gambino. Or quickly find the songs you’ve been playing over and over and over again.

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